Main Logo - We kept the original logo design, more or less just brought the logo to a higher standard, a more 21st century look with sharper edges and corners and cleaner and clearer text so that the whole logo would become more scalable and bring a higher level of identity.
Here we have the secondary oil drop/tire logo - This logo I felt was a huge addition to the project, bringing an overall unity to the website and catalog. Originally we used it as part of our nozzle logos, but felt in the end we found better use of it elsewhere due to stressful debate.
These were some of our product logos. Here we stayed with simple line and design, focusing on typefaces to unify and color or symbols to more or less add to the logo-type (aside from the check valve logo).
Nozzle logos - With these product logos we were looking to form individual identity for each underlying nozzle, but at the same time keep them unified by doing all logo-types.
Here is a brief sample of the catalog, computer or ipad version. Color was an emphasis here with the varying pages. It was i the catalog and web where we were able to implement the secondary logo which more or less became our specialty item for the company.
The printer friendly version varied in color, contrast, and emphasis held up next to the computer version. The content remained the same, the main difference leading to easier readability and cheaper costs if it were to be printed.
This is the only web page I have, but either way it shows the layout and overall design of the website we recreated. We used a dark, brushed metal background to help give the website a feeling of masculinity yet remain professional. Such also provided excellent contrast to the site and helped the other colors to stand out in greater emphasis. The content areas of the site remained white for means readability. The site is set up in an F-shaped layout with the navigation bar on the left side.
